Advertising+For+Change

Advertising For Change

@Intellectual @Boy Scout @Choir Boy @Vegetarian @Feminist @Over Achiever @Ladies Man Party Animal

Process Paper

 Drafts

Objective Over the next 5 weeks your group will create an advertising campaign from the ground up, on the issue or cause of your choice.

=Components =  Your campaign will consist of the following components:

¨ Campaign Title (5) ¨ Slogan (5) ¨ Press Release (10) ¨ Print Ad (20) 1 per group member ¨ Television Commercial Storyboard (10) ¨ Television Commercial (30) ¨ Campaign Pitch Presentation (20)

Rubrics will be provided for your print ads, television commercials, and presentations.

=Due Dates =  Campaign Title: Slogan: Press Release: Storyboards: Print Ads:

Television Commercials and Presentations:

You will lose 20% of the points allotted for each task if you miss the due date.

=__Roles__ =

Casting Director--Julie

Week 1 Goal--Casting each stereotype

Photographers---Alyssa, Melissa, Caleb

Schedule photo shoots and star shooting

Logo Design-Alyss R.

logo done and scanned

Copy-Casey, Tanner, Kevin, Katrina Video Editors- Blake-Kevin-Brian

Nerd - Kyle Jock - Josh Emo - Brianna/Joey Redneck - Alfred Hippie - Dominique Guido - Dancer - Nick Thug - Gregg Popular Cheerleader Girl - Bethany Plain Jane - Holly

Free Periods: Melissa - 5th and 7th Caleb - 6th Alyssa - 6th Victoria - 5th and 6th Devin - All day.