Bella+M's+Process+Paper

At the beginning of the second semester of this school year, Mr. Massons last Media class ever began an interesting project. Two groups of students decided to morph into one large group in order to launch a campaign to end, or at least question, major high school stereotypes. We all had to come up with a slogan, a logo, multiple print-ads and at least one commercial. I feel as though this project has helped me to further understand what goes into a good media advertisement campaign. Decision making was a large part of our project. As a team we probably made 200 decisions for the print-ads, at least. Working as a team was challenging for me, but we all worked together to try and compromise so that we could leave this year knowing that we had done the best that we could. The class even opted out of watching movies for the rest of the year so that we could finish this project, which is kind of a big deal. This shows our dedication and how interested we were in doing this assignment. I've contributed a few ideas throughout, but what I am most excited about is probably filming the PSA's, because there is so much that we can do and use to convey our message, and so much that we could do wrong to get the WRONG message across, which is why it is so important to share ideas together, and to make certain decisions, as a class. As an example, the class was thinking about what to do with our Choir Boy PSA, when someone asked whether our Choir Boy, Gregg, should wear his thug clothing, or his choir outfit. Upon further contemplation, the class decided that if he were dressed in choir clothes, it would depict that him doing what he loves is a secret identity instead of him being open about it. I had never thought about an ad being so detailed, with so much thought going into it. Overall I feel as though when this project is over and done with, we will all take a step back and see what a great job we did.